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The Fulcrum Promise

Fulcrum Residential
Nov 2 5 minutes read

Fulcrum Properties Group is a nationally top-ranked real estate organization that has grown to become one of the most successful SERVICE-ORIENTED real estate companies in the country. Our CULTURE is based on value. We believe that adding value in people's lives, in our organization, to our clients, and in our community will create opportunities for everyone around us. 

Our organization was built through RELATIONSHIPS. We focus 100% of our efforts on people. Everyone in our organization and all of our business comes from building strong relationships with friends, clients, realtors, and allied resources.  

We feel it is vital for everyone in the organization to HAVE A LIFE. With clear focus and incredible support and systems, Fulcrum agents focus on the tasks that support their lives and give them the freedom to have one.

The Fulcrum Difference

Fulcrum Properties Group is a nationally recognized team of real estate professionals who believe that our coordinated, collaborative efforts yield the best results for our collective clients. Through the decade-long path of growing Fulcrum, we have helped more than 2,000 clients with over $1.1 billion worth of real estate. 

We believe in providing our agents with top tier, specialized services, industry leading resources, and unparalleled opportunities. 

These benefits are broken into four categories:

  • Highly Leveraged Services
  • Collaborative Contributors
  • Expansive Experiences
  • Unlimited Leadership & Investment Opportunities

It's All About Leverage

Our highly leveraged services ensure that agents receive the industry’s best support, while allowing them to focus all of their attention on focused activities that best serve their clients’ interests. Fulcrum provides comprehensive marketing, lead generation, database nurturing, administrative services, and top level talent to our agents.

Collaboration is Key to Our Success

Collaborative contribution is how we tighten our network with one another.  By investing our time and efforts together, we create a stronger team, set higher standards, and deliver peak service.  Fulcrum also invests in our agents and staff by rIndividual, professional coaching with on-staff MAPS coach* for Location Leaders.

The Spirit of Giving Back

Since day one at Fulcrum Properties Group, we've donated a portion of our commission from each sale to a non-profit entity. The creation of the Fulcrum Foundation allows these donations to be compounded with client contributions and affiliated vendor giving. We still give for every closing we have at Fulcrum, but now we double our contribution on every transaction where a client or partner donates as well. (That makes it a three for one!) 

Another difference with Fulcrum is that most real estate firms ask their affiliated business partners -- mortgage, title, insurance, movers, and other companies -- "co-sponsor" client appreciation events (which is really just an indirect way to lower the firm's expenses). We fully fund our client appreciation events and make them Foundation fundraisers.  Instead of asking our partners to pay our event bills, we ask ours to donate to the Foundation. Real estate should build community, and building community means having an impact where you live.

Leadership at Fulcrum 

Leadership is available at many levels throughout the organization. For our agents this can show up in leading a team of agents, growing a partnership with profit interests, or establishing a legacy business that provides passive income well into retirement.

Expansion Opportunities

Expansive opportunities are woven into the culture of Fulcrum.  We work to create a network that delivers wealth, harmony, and opportunity to all who are in it. Through our journey Fulcrum has created vertically integrated ancillary businesses that have shared profit interests for participating team members.  We have also joined with team members to create stand alone businesses and expansion organizations.

Join Our Team

First and foremost everyone in our organization fits our culture. We work hard, have a life, have a lot of fun, are low key and truly like to be around one another. We are sphere based, and relationships are the key to our success. If our team sounds like a good fit for you, get in touch.

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